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Dwight is absolutely right. You can actually track your social media for ROI, it just requires a little prep work. So how can you set up your social media to be measured? First, it’s important to know which business functions can be enhanced with social media. These areas include sales, customer service, HR, PR and… Continue reading Coffee Social: Setting Up Your Strategy for ROI

Many of us who use social media for both business and pleasure have noticed that we have created a space that has combined our professional and personal contacts. Some will recommend creating professional-only profiles on Facebook or directing new contacts to connect with you on LinkedIn, yet managing who is connecting with you and where… Continue reading Coffee Social: Relationships & Social Media

From Andie Walsh trying desperately to keep Blake from finding out where she lived and socio-economic status in “Pretty In Pink” to Cady trying to keep up with “the plastics” in “Mean Girls”, maintaining a reputation is nothing new in modern America. It just requires a little more work thanks to social media. In the… Continue reading Coffee Social: Protecting Your Brand on Social Media

Most of us are on social media. Whether you’re keeping in touch with family on Facebook or have a foodie following on your Instagram, it’s easy to share personal successes on social media while gaining a ton of engagement, but how does a brand do that? The following are ways brands can be more authentic… Continue reading How brands can be authentic on social media

We know you’ve heard it before, videos are the best for getting the highest engagement on social media. As many marketers have learned, it’s easier said than done because creating videos requires time. There are plenty of video editors to choose from to help make quick videos (both free and paid), I personally like working… Continue reading Video Best Practices for Social Media