Our Story

Sweet Talk Social launched in 2017 with a goal to provide professional social media management for small to medium-sized businesses.

Since its inception, Sweet Talk Social has played a critical role in selling out large festivals, implementing digital fundraising campaigns for local nonprofits, and crafting engaging launch campaigns for new businesses nationwide.

Claudia Loya | Founder & CEO

Claudia is considered one of the top social media strategists in the San Antonio Area.

She is a graduate of the University of Texas at San Antonio (’10) and has played critical roles in digital marketing for national nonprofits, regional music festivals, and multiple small businesses.

Claudia unknowingly launched her career long before graduating by founding Rowdy Radio, an online radio station at the University of Texas-San Antonio (UTSA).

She went on to work as an events specialist with the San Antonio Rodeo and Transportation Logistics manager for Neon Desert Music Festival.

Realizing her strengths in digital marketing, she created one of the first digital organizations in San Antonio, AwesomeSA in 2012. Solely operating through social media, it gained 1,200 followers on Facebook in less than a year and continues to award $1,000 grants every month.

Since then, she stayed true to her digital roots and played crucial roles for national and local nonprofits, regional law firms, creative agencies statewide, and top area festivals such as Dia de Los Muertos NOW @ HEMISFAIR and The ORIGINAL San Antonio Coffee Festival.

Today Claudia continues to flex her savvy through Sweet Talk Social working with clients in various industries.


You can set up a one-on-one consultation with Claudia or book her for speaking engagements at hello@sweettalksocial.com.